http://www.portiawells.com/casestudies daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1413578226781-ADADZE6BR780UROVD6A1/image-asset.png CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415935033493-89IH9FBZOBLW56E90IT3/galleryhennyblack_sketches.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415934947476-6529OFVP2SEKPSXEO3AU/galleryhennyblack_firstbottleround.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415934947266-OK3E91BMIHOE87AW36OQ/galleryhennyblack_bomb.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415934947949-6SFXBPUWF2EH4JW8FDCI/galleryhennyblack_slant.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415934948869-WYFC0NGPHE40LRYIJVMR/galleryhennyblack_visit.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1413421534330-0H98ODXYUQIOM49PU6R8/image-asset.jpeg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415929660960-AYA5CDEN0C6OMCAO6H3O/galleryhenny_sketches.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415929658206-D0VEZNZQ6TI9I4D3GQOP/galleryhenny_aifiles.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415929659448-Z60ACWHIU6O8VJNRS49A/galleryhenny_firstrender.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415929658396-CJ9DEZ38TXPVAJSVJNIS/galleryhenny_2renderings.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415929660564-OL3X5824ZB9BS0ACXWB0/galleryhenny_pos.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415929660180-XC4Z8TBSE0ENFXXQG34A/galleryhenny_mechanical.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415929661803-ECDP4KB8LW20G6757YEX/galleryhenny_wireframe.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415929660991-TAGXMM3OOIX8SG7DESUD/galleryhenny_solideworks.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415929660039-IEGIEVJ7AU69X86MWY8R/galleryhenny_lineup.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415929659510-5YR8HFUKS46DXHZHRNYE/galleryhenny_hatshenny.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1420670390675-BXQ2QSJ88BZRE31QQKBN/1gallerycote_sketches_v2.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1420673228752-JLFB98G9I32BVH7RKSSR/gallerycote_sketches23.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416256447666-VXT67VFXUNUAZC6RQIH7/2gallerycote_sketches2.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416256448723-J262X3B6QN3974YIHO7T/3gallerycote_sketches3.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416256448565-UVTJN9UWB56TESDPF5E1/4gallerycote_sketches4.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416256448988-XL9QMGIE1IIN5HMUWNKY/6gallerycote_sketches5.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1486078209756-DKUNXOHI1HAYQXDY8FQB/7gallerycote_sketches6+copy.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1420672390164-BRPDZ6DSEJRVOHE15TAT/gallerycote_sketches18.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416256449884-COOYPSDR8WHFAUNMHHOO/8gallerycote_sketches7.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1420671759655-AIL9315JP0BUW30ADVDM/gallerycote_sketches17.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1420672378089-GU8X784Z9QR1YB1118P6/gallerycote_sketches20.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1420671410664-L7B7W5VOG7JVXC3K16YU/gallerycote_sketches13.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1420672398498-LU2S4HRIDV6SQIMO7X1L/gallerycote_sketches21.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1420671492999-S6ONP0E9Q0LKHC1TUAJB/gallerycote_sketches14.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1420672386218-UR5F0YG6ELZ327Z21PXI/gallerycote_sketches19.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1420671441965-NCRD30K60SKJE0DMRUIW/gallerycote_sketches15.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1420672585351-40UOOCVEJQETWS1UNJ70/gallerycote_sketches22.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1420671104511-SCA2UF73KN52IADA4Q9C/gallerycote_sketches12.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096172614-EJIHY4YAUZ0XI1UHGQQJ/1galleryCARGO_GirlC_cargo.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096173038-MKUS0UYOFL3S33P5763W/2galleryCARGO_conceptA.jpg CASE STUDIES Following are four directions for Cargo’s new look. Each with subtle, yet defining differences, designed to reach Cargo's intended audience. The final Cargo rebrand is the love child of these initial concept directions. https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096180675-RHP4RYZ1NW88YXUJG26G/3galleryCARGO_A1.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096176746-ERU24EUVWNQMOTEXWURW/4galleryCARGO_A2.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096181866-1ID7M6FD4YI7WKZMY1KG/5galleryCARGO_A3.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096189367-B6R1NNNI1ZWOZV56334R/6galleryCARGO_A4.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096184656-87G5X2XY7XIW76DXY7ES/7galleryCARGO_conceptB.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096195330-2DF4Z5GZWUS6SIG8OH45/8galleryCARGO_B1.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096194625-6SFAXLU04K377WVXKMA7/9galleryCARGO_B2.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096198456-HEHZAI5C5IOP4HSWDMUN/10galleryCARGO_B3.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096200724-KPCZNMBS5XSZQMME3S50/11galleryCARGO_B4.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096200898-EC0FIQGBJ3YNFHMBZ006/12galleryCARGO_conceptC.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096210067-DO96HNAPXPK0JIFMNJGY/13galleryCARGO_C1.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096206403-VU1VAYU7X1O7E2KK987M/14galleryCARGO_C2.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096210849-G8WUITLCU04IJ0R8TK2R/15galleryCARGO_C3.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096215959-T6H7VDEHC5BE41EWSHNI/16galleryCARGO_C4.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096213781-7J1TEYZWQJS79UP5B3EP/17galleryCARGO_conceptD.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096223078-CXKJ7FNBELIU51LLTUL3/18galleryCARGO_D1.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096221747-EQWPRSQNZO5OCQNOLTNM/19galleryCARGO_D2.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096226429-02IUU1RM5W6X1M1IEZVN/20galleryCARGO_D3.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096228812-64TLRAIRD9RYHWGI8MKM/21galleryCARGO_D4.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096229043-JCMWDEC3RT7PLNLIS9LW/22galleryCARGO_logo.jpg CASE STUDIES A simple, feminine logo and carefree, but cool, brand story was created to attract the bullseye target customer, age 24. She uses beauty and fashion as an extension of her personality. It is a way of expressing her individuality and anti-commercial attitude. Cultural expression and understanding is very important to her. https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096238880-UHMT0E2XIYSVYXY3WOQ6/23galleryCARGO_chloesbag.jpg CASE STUDIES Chloe is the Enlightened Traveler. She is a trendsetter and taste-maker who doesn't need to be over-the-top. Individual: she is cool, determined, and completely secure in her own skin. Fun and a little irreverent, she travels the globe seeking out new adventures and experiences. Chloe embodies Cargo's new look and logo. https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096235628-U3H4UD2ZR1AP1QS6LKDI/24galleryCARGO_book.jpg CASE STUDIES Illustrators, Bernadette Pascua (above) and Meegan Barnes, were recommended to Cargo to help define a subtly cool, free-hand, approach to Cargo's new brand language. Primary font, Mr. Eaves, with its multiple alternate feminine and masculine styles, was suggested to create a bold and layered voice. https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096239142-68HFYKE85RF8SNIK1QQK/25galleryCARGO_cityillustration.jpg CASE STUDIES Each package has an illustrated landscape of iconic buildings and countrysides from around the world. Illustration by Bernadette Pascua https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096242520-JGGTTNYEPYAKCK4PIRV9/26galleryCARGO_packaging.jpg CASE STUDIES Hot stamped silver foil on paper reminiscent of watercolor. Dreamy and delicate city and country horizons in washed out grays and blacks create a fluid landscape along all box shapes. https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096244288-10SIZL6WFWTCOBHR9V1E/27galleryCARGO_primarypackag1.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096249331-4B70SE6WTNGW2RMH09UI/28galleryCARGO_beatle.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096250850-6L1IOHSDWALPE4ZVVD3Y/29galleryCARGO_rendering.jpg CASE STUDIES Rendering of packaging concepts by RPG https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416096252030-8APOQUGY7S52Z7TP94Q6/30galleryCARGO_beforeafter.jpg CASE STUDIES Cargo secondary packaging: Before and After https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666581198-IOPX830L9SUHKDVX1RLV/JP_CREATIVE_VISION_Page_01.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666580449-5WF1MTMWQI47ML6OSXBF/JP_CREATIVE_VISION_Page_02.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666584100-5M4UX7BS7QQ2ECUQIW3G/JP_CREATIVE_VISION_Page_03.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666583435-S6EXJICFJU3YXQCYMG85/JP_CREATIVE_VISION_Page_04.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666585608-OATAZ05JR8ANO9A1TIG0/JP_CREATIVE_VISION_Page_05.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666585666-MSEGBR9JN3LIH9Y5NO1E/JP_CREATIVE_VISION_Page_06.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666587093-QHWENQ590U0C3MAKMKLQ/JP_CREATIVE_VISION_Page_07.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666588485-9HN04ID9KOZBFCP6U6S3/JP_CREATIVE_VISION_Page_08.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666588885-LBNI7B928RWKNI8DHM4C/JP_CREATIVE_VISION_Page_09.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666590579-G468TMZV5UKOME0YASGX/JP_CREATIVE_VISION_Page_10.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666590761-WS0P0KJ9V70UL7FCY277/JP_CREATIVE_VISION_Page_11.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666593325-G5CW17LRO02J63ZV1QS6/JP_CREATIVE_VISION_Page_12.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666592473-KQ7DRJ0P9EPO0IG3EM82/JP_CREATIVE_VISION_Page_13.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666594707-0EI91QFJ5VFT7EME5R9D/JP_CREATIVE_VISION_Page_14.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666594638-VDXLDZY33C2D1B71QK1E/JP_CREATIVE_VISION_Page_15.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666595718-OUAFWJRP6QG9R2GK234B/JP_CREATIVE_VISION_Page_16.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666596360-WN81GQ9Y11GOL69T49C0/JP_CREATIVE_VISION_Page_17.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666597730-M93B6BP65WOWXS5ESL89/JP_CREATIVE_VISION_Page_18.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666598144-G70F6NIZGT1CXV58CI3N/JP_CREATIVE_VISION_Page_19.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666600443-N03Q4I41BV3ZX9PWGQJG/JP_CREATIVE_VISION_Page_20.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666599655-BH4VBJHA9W1JD4CRBSB9/JP_CREATIVE_VISION_Page_21.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666600723-YW1BHZPVAMTTTZSEVYOT/JP_CREATIVE_VISION_Page_22.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666601954-42ZZBATW439QJGQ67C0C/JP_CREATIVE_VISION_Page_23.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666602059-NV8PEFRPOSUYPTPPRV04/JP_CREATIVE_VISION_Page_24.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666604908-AVAJ4YK7S07WNAWGMB2E/JP_CREATIVE_VISION_Page_25.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666604498-VRA0H2T6XQSGD76PUA91/JP_CREATIVE_VISION_Page_26.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666607000-R9214UUIHZ5JZAYRP81P/JP_CREATIVE_VISION_Page_27.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666606334-91YSMW1VQSE5EBXTPXQD/JP_CREATIVE_VISION_Page_28.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666607869-ZAKA0RFTHTWF9N4E45IR/JP_CREATIVE_VISION_Page_29.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666612890-OMYG96BFPU9E6P8Z54FV/JP_CREATIVE_VISION_Page_30.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666609078-1YNDEUCDQM94JLMZRVRJ/JP_CREATIVE_VISION_Page_31.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666610923-C89QKCYGE9S05EDYV5PS/JP_CREATIVE_VISION_Page_32.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666613128-U5FGTEUST8ELNGH7ZREH/JP_CREATIVE_VISION_Page_33.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666614285-IOCS6F7JLEUT1YJQEMUY/JP_CREATIVE_VISION_Page_34.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666614091-HUD4YWTP4QY92KTEF1TE/JP_CREATIVE_VISION_Page_35.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666614697-98OWLR53VT6M2S7YJKOJ/JP_CREATIVE_VISION_Page_36.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1415233663383-ILH7R639QGC9RWCYRGHG/hennyflask_thumbnails_version2.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416151608632-QA0BLYK4UDV2LJAG4LQ6/1galleryCARGO_GirlC_cargo.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1416251577961-U6WT9HRC2PNENT4SCW0O/web_thumbnails_version2_cote_client.jpg CASE STUDIES https://images.squarespace-cdn.com/content/v1/52ec2d6ce4b027fc30059579/1417666522832-QRGVD5N9RN1UICF6S2EB/JP_CREATIVE_VISION_Page_01.jpg CASE STUDIES http://www.portiawells.com/info daily 1.0 2025-12-11 http://www.portiawells.com/casestudies-czmyr daily 0.75 2025-09-19 http://www.portiawells.com/casestudies-czmyr/cargo-rebrand-casestudy-r29jz monthly 0.5 2025-09-19 http://www.portiawells.com/casestudies-2gb9a daily 0.75 2025-09-19 http://www.portiawells.com/casestudies-2gb9a/cargo-rebrand-casestudy-s25ky monthly 0.5 2025-09-19