BRAND DIRECTION, ENVIRONMENT, and LOGO DESIGN
The momentum of New York cold-pressed juice chain, Juice Press, propelled a massive expansion in brick and mortar locations. Working with RPG, the current Juice Press brand was assessed and a vision prepared for the future of their stores. In addition to developing a new, cohesive look for their locations, their branding was updated, building upon their current assets and services. Below is the presentation I designed, wrote, and illustrated.