JUICE PRESS

BRAND, ENVIRONMENT, ILLUSTRATION and LOGO DESIGN 

The momentum of New York cold-pressed juice chain, Juice Press, propelled a massive expansion in brick and mortar locations. Working with RPG, the current Juice Press brand was assessed and a vision prepared for the future of their stores. In addition to developing a new, cohesive look for their locations, their branding was updated, building upon their current assets and services.


CONCEPT ONE

 

CONCEPT TWO 

 

CONCEPT THREE