BRANDING, LOGO, and PACKAGE DESIGN
Canadian cosmetic brand, Cargo, needed a new look and brand message. Working with New York based design agency, RPG, we created a new story and voice for Cargo that included logo design, primary and secondary packaging and re-branding guidelines. In addition to developing a new direction for Cargo's primary brand, we also re-branded their professional line, Blu Ray, giving it a new name and look: Cargo_HD. Illustration by: Bernadette Pascua.